The
concept of Pinterest can be found in the name of the site. Your profile
is like a 'pinboard', where you can collect, arrange and display items
for your friends and followers to see.
Also, Pinterest is about sharing your unique interests, not just your latest products and services.
The
success of Pinterest, and yes, the rapidly growing site that frequently
competes with both Google+ and Facebook, relies on the concept that we
all have unique interests and personalities, and the Internet is the
perfect medium for bringing like-minded people together from around the
world.
When you involve your business in social media, it is worth
remembering why and how it works in the first place. The Internet
surpasses geographical boundaries, time-zones and social restrictions.
The Internet, and social media for business, connects people with
similar ideas and values, that otherwise may never have the opportunity.
Develop
a plan to promote your business on Pinterest If you are considering
following the crowds, and launching your business on the Pinterest
platform, the first thing you need to decide, is why?
Don't just
go there because everyone else is, or you've heard a few too many
success stories. The success of this platform for business, is generated
when business owners are smart, genuinely inspired, and actually know
how to use it.
You can start with the foundations of your own
business. What does it do? What do you sell? How can these concepts
inspire other people, because real inspiration and delight, is the
foundation of Pinterest as a social media platform.
There is no point simply pinning up items that fail to engage, because if you don't engage, how can you sell?
Most
often than not, Pinterest users aren't there to buy, they are there to
be motivated and intrigued. They are there to obtain a fresh new look on
the world, and if your products or services don't do that, they will
instantly move on.
What are you interested in? (Other than making money!)
Quite
often, the real intrigue of a business doesn't come directly from their
products or services, but the morals and beliefs that surround these.
If you can identify the interests and principals of your business, other
than making money, you will be a step ahead of the rest in determining
how Pinterest can provide you with success.
As an example, if you
are selling biodegradable cleaning products, the images and product
packaging of these my not be inspiring enough to add to a Pinterest pin
board.
However, your general business philosophy should extend
beyond the concept of 'cleaning', and include many inspiring ideas, such
as wild life, environmental protection, beautiful waterways, tiny and
self-sufficient communities, and individuals who strive to make a
difference in the world.
Your Pinterest profile can include
images, news stories, videos, quirky objects, and products from other
companies that are visually intriguing, yet share the same philosophy as
you and your business.
Inspire people with your interests
Inspire
people with your interests, and they will want to know who you are and
what you do. You may not be directly promoting your own products or
services on Pinterest, but generating a following of people who share,
and are impressed by your own interests and values, can be beneficial
for your business.
If you are constantly pinning up items that
intrigue and make them wonder, they will want to know who you are, what
you do, and what makes you so special.
This intrigue will lead
them to your business, and the products or services you are choosing to
promote. They will feel as though they already know you, and a trusting
and valued relationship will have already been formed, marking the
pathway to a long-term, and profitable business relationship.
Yes, you can still promote yourself!
Pinterest
for business, still offers great ways to directly showcase yourself and
your business. If you are selling items that are naturally appealing to
Pinterest users, such as handmade clothes, vintage jewellery, artworks
or one-of-a-kind pieces, it would be recommended that your business
stand out proudly and boldly.
Deciding the prominence of your
products and services as a focal point, will depend on what you do, and
what you sell. Also check out other businesses on there. Learn from
their strategies and success, and read up on the Pinterest rules and
protocol.
There are some guidelines you will need to follow, to
keep Pinterest friendly and fun for all, but once you get started and
implement some social media etiquette and common sense, you might find
that Pinterest is your new area of online addiction.
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