The search engines consider the domains of governmental sites and
official organizations to be very trustworthy because of the large
amounts of quality, factual content on these sites. Much of the content
on gov sites consists of statistics, official findings and other
valuable data, so it is considered to be extremely authoritative. It is a well known fact that these domains are kept under very strict lock and key. The authority the search engines assigns to these sites goes through also to the outbound links emanating from these sites - making them highly sought after backlinks. These government sites are so valuable to SEO professionals, their clients and webmasters because back links from these sites give the receiving site a nice Page Rank boost. As you can imagine these kind of links are quite elusive and not available to just anyone. This is due to the high security measures that government webmasters take to secure these sites - it is far superior to that of other regular, commercial sites.
What is the best way to go about getting these backlinks then? Unlike other links, rarely can you just email the site administrator or web master and ask for a back link. If you try this method, your chances of getting the backlink are slim to none. Let's examine then a few ways to get gov links.
Becoming an expert in the subject matter you want to gain the gov link in, will put you one step ahead of others seeking to win these links. After creating this killer content, you would then need to research to find the multiple sites you need to request links from and then go through the process of emailing each of them (being careful to personalize each email, as no one likes receiving a form email). For many though, this process is extremely time-consuming and too tedious.
Another method of obtaining gov backlinks would be to create some extraordinary linkbait. What is linkbait?This means you should create some kind of tool, "expert article" or online media perhaps that is appealing towards the government niche sites you are targeting and that goes "viral" in government social circles. Once again though, this is often time-consuming and can be quite expensive. In addition to this cost of time and money required to build the linkbait, you may find that it did not work and you still have no gov links for your site. Let's look further at more ways of obtaining backlinks from gov sites.
After searching long enough, you may learn of a blog that is sitting on a .gov domain that allows the public to comment. Unfortunately, if you are able to find a blog like this, which there are a few, they could be loaded with bad links. What do we mean by "bad links"? Basically, the links you may choose to use from these places can have a detrimental effect on you search engine rankings. Many times you will get web spam links like gambling links, pharma/drug links, etc. The reason for this is that most times, these blogs were started by a government agency or association and forgot about, allowing trouble causing people and/or bots to get into the site and load it with web spam links. Believe us when we tell you that you DO NOT want to have your site linked to these types of sites.
There is one final way to get a gov backlink (or more than one) to your site. This option is to buy gov links. This is probably the most practical choice for most people. One word of warning though: if you decide to do this, you need to be careful who you buy these links from. Buying links of any variety requires your due diligence and this is especially true with gov backlinks. As there are many "firms" out there that have great websites and appear to be very professional.But once your order is placed, you soon discover that all they can give you are spammy blog links or spam links on link farms. And buying gov links is no different, so do be careful.
0 comments:
Post a Comment